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Senior Product Marketing Manager
USA
SecuriThings is seeking a Senior Product Marketing Manager to join our team. This is a unique opportunity to drive differentiated positioning of our unique solution in the market. As part of the role, you will work closely with the Product, Sales, and Marketing teams, you will leverage market and competitive intelligence as well as product knowledge to identify new opportunities to drive the differentiated value-add messaging. You will be responsible for transforming technical product capabilities into product narratives that drive product usage, new sales and support the company in its next phase of revenue growth and new product launches.
As part of the role you will have the opportunity to:
Develop the overall product marketing strategy and execution of go-to-market strategies to drive adoption and usage
Develop the messaging and positioning, articulate a compelling value propositions that is clear and differentiated
Know the competitive landscape—be an expert on the competition and how they are positioned. Use competitive landscape for positioning and messaging that resonates with buyers and empowers our sales channels to be successful
Understand our markets and the persona/customers’ needs and behaviors to effectively position us to win.
Develops internal communications for sales and marketing teams on program success and deployable marketing assets to drive partner growth
Drive thought-leadership and brand awareness in all marketing collateral generated (from whitepapers, case studies, use cases, success stories, through blogs and complex reports)
Manage and execute sales-enablement and knowledge transfer activities such as sales training, technical pre-sale activities, tools etc.
Support strategic collaborations with partners
Requirements
3-5 years of experience in B2B Product Marketing positions
You are a storyteller and understand how content is used to drive people to take action
Experience planning and executing marketing initiatives
Excellent written and verbal communication skills, with proven experience in writing, producing materials and presentations
Tech Savvy, with good understanding of technical product features
Experience working with B2B SaaS products a must
English fluent/mother-tongue level is a must
