Head of Marketing Operations

USA | Marketing

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8-10 years of experience in Marketing, with at least 5+ years dedicated to Marketing Operations leadership.
• At least 3+ years of experience defining, implementing, and optimizing B2B technology marketing processes and workflows.
• Deep, hands-on expertise with HubSpot, including advanced features (e.g., list segmentation, creating custom objects, data hub, creating automated workflows). HubSpot certifications are a strong plus.
• Strong analytical skills with a track record of developing meaningful KPIs, dashboards, and attribution models.
• Excellent project management skills and experience managing a complex MarTech stack and multiple vendor relationships.
• Exceptional communication and collaboration skills, with the ability to influence cross-functional teams and translate technical concepts to non-technical stakeholders.
• Proven ability to manage complex cross-functional projects with Sales Operations, IT, and Finance teams.

As part of the role you will have the opportunity to:

• Marketing Automation Platform Management & Strategy: Own, manage, and administer the primary marketing automation platform (HubSpot) and integration with CRM (Salesforce) and other systems.
• Overall MarTech Strategy: Continuously assess state of technology use in Marketing, driving optimization and expansion opportunities, including a focus on enhanced productivity through use of AI tools.
• Lead Lifecycle Management: Drive the development, execution, and maintenance of lead scoring, lead routing, and lead nurturing to ensure timely and accurate lead qualification and handoff to Sales. Identify and remove operational bottlenecks that hinder pipeline velocity and conversion rates.
• Cross-Functional Alignment: Act as the **central liaison and change agent** between Marketing, Sales, Finance, and IT to ensure strategic alignment and efficient execution.
• Marketing Service Level Management: Establish, monitor, and enforce SLAs between Marketing and Sales to ensure closed-loop feedback and shared accountability for the revenue pipeline.
• Marketing Planning and Process; Design, document, and manage scalable marketing planning and resource management processes, ensuring alignment with and achievement of strategic goals.
• Partner with Finance to develop the **Marketing ROI model** and ensure accurate cost allocation and financial governance across all marketing investments.
• Marketing Measurement & Reporting: Define and standardize Marketing KPIs, including advancing funnel visibility and attribution to measure marketing contribution to pipeline and revenue. Develop and maintain automated marketing dashboards and reports on KPIs leveraging data from across multiple platforms for consolidated, actionable, real-time insights into campaign performance, channel effectiveness, and funnel velocity.
• Marketing Data Governance: Lead the data governance strategy for the marketing database, ensuring data quality, cleanliness, integrity, and compliance with global privacy regulations (e.g., GDPR, CCPA).